BERG is a London-based design studio specialising in product invention, working with technology and media companies across Web, mobile, video and the Internet of Things.
• “Mag+” for Sweden-based media group Bonnier AB re-invents magazines for digital tablets, culminating in “Popular Science+” and a new publishing platform for the Apple iPad, acclaimed by Steve Jobs as ‘king of the hill.’
• “Making Future Magic,” a series of short films with Dentsu London, used a new photographic technique to light-paint letters in the air, and put forward a series of product concepts at the intersection of media and technology
• BERG’s own product development includes the design and sale of “Here & There,” a new map projection of Manhattan and exhibited in the New York Museum of Modern Art; and SVK (with Warren Ellis and Matt Brooker), a sci-fi detective comic printed in invisible ink.
BERG has been profiled in Icon magazine and the International Herald Tribune, and in 2012 was named by Fast Company as one of the world’s 50 most innovative companies. The studio was established in 2006.